Applied practical instructions and life hacks born in practice from Acrobator Consultancy’s Managing Partner Kseniya Negrutsa. First things first, to even start thinking about Tone of Voice, you need both your marketing and communication strategies formulated beforehand. At least some of the basics. The absolute minimum is: product, target audience…

and how we deal with it in Acrobator Ventures — Why does diversity (and inclusion) matter? First of all, by no means is our fund Acrobator Ventures an authority on the subject. We do, however, understand our role within the ecosystem and that we can do our part. As a pre/seed investor we have a chance to support founders become the next job-creating tech giant. Much…